where food meets strategy.

What do I do?

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What do I do? *

I couldn’t help but wonder….. Is my iced latte overpriced, or just emotionally manipulative? Every £12 salad, every ‘artisanal’ croissant – its all branding. And I am here to break it down. Expect deep dives into operations, pricing, psychology, and everything food.

Nighttime street scene featuring a red fast-food food cart labeled 'Hot Spot' with people gathered around ordering, with city buildings and traffic in the background.

Neon sign reading 'Best Part of the Meal' in red letters against a dark background.

Everything here is a case study.

A lively outdoor restaurant decorated with colorful banners, string lights, and hanging ornaments, filled with people dining and socializing.

Three brown paper takeout boxes on a countertop at a restaurant or cafe with yellow tiled front and a glass display case.

Let’s break it down.

Neon sign for Bobble Tea with a water bubble tea drink illustration, surrounded by potted plants and flowers inside a shop.

Close-up of a restaurant menu on a wooden table with the bottom right corner visible, featuring red illustrations of bottles and text.

digest this

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digest this 〰️

Coffee menu board listing various coffee drinks, framed in wood, against a white tiled wall.

#welcome to Digest This.

Picture this as the daring, entrepreneurial sibling of your typical food blog.

This is the corporate version — enhanced with stunning visuals. Digest This delves into the business aspects of what you enjoy on your plate: from menu design and store layouts to pricing strategies and a passion for customer satisfaction. Each post serves as a concise business case — no filter, just pure flavor.

This isn’t merely storytelling; it’s a thorough analysis in every bite.

Intrigued? Let’s dig in!

Read the BLOG